{"id":32518,"date":"2018-10-15T20:32:42","date_gmt":"2018-10-15T17:32:42","guid":{"rendered":"http:\/\/www.bghaber.org\/bghaber\/?p=32518"},"modified":"2018-11-07T00:05:01","modified_gmt":"2018-11-06T21:05:01","slug":"bulgaristanin-marka-degeri-54-milyar-dolar","status":"publish","type":"post","link":"https:\/\/www.bghaber.org\/bghaber\/bulgaristanin-marka-degeri-54-milyar-dolar\/","title":{"rendered":"Bulgaristan\u2019\u0131n \u201cmarka de\u011feri\u201d 54 milyar dolar"},"content":{"rendered":"<p>Bir \u00fclkenin de\u011feri ne kadard\u0131r hi\u00e7 d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc? \u0130ngiliz Brand Finance \u015firketi bu sorunun cevab\u0131n\u0131 getiriyor. Brand Finance, her y\u0131l \u00fclkeleri \u201cticari marka\u201d olarak s\u0131ral\u0131yor ve marka de\u011ferlerine g\u00f6re listesini yay\u0131nl\u0131yor.<\/p>\n<p><b>Kriterler nedir peki?<\/b><\/p>\n<p>Brand Finance \u015firketine g\u00f6re, ulusal marka bug\u00fcn\u00fcn k\u00fcresel d\u00fcnyas\u0131nda \u00fclkelerin en \u00f6nemli varl\u0131\u011f\u0131d\u0131r. Ulusal marka yat\u0131r\u0131mlar\u0131 te\u015fvik ediyor, ihracata de\u011fer kat\u0131p \u00fclkeye turist \u00e7ekiyor. Raporda k\u00fcresel olaylardan ve zay\u0131f \u201culusal markan\u0131n\u201d y\u00f6netiminden kaynaklanan ekonomik zararlar\u0131n sonu\u00e7lar\u0131 da g\u00f6steriliyor.<\/p>\n<p><b>\u0130lk s\u0131rada kimler var?<\/b><\/p>\n<p>Bu y\u0131lki s\u0131ralamada birinci yerde yine ABD var. ABD\u2019nin ulusal marka de\u011feri 25, 899 trilyon dolar olup ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 23 y\u00fckselmi\u015ftir. Bu Amerika ekonomisinin h\u0131zl\u0131 tempolarla geni\u015fledi\u011fini g\u00f6steriyor ve Brand Finance\u2019a g\u00f6re bu b\u00fcy\u00fcmenin gelecek aylarda da devam etmesi bekleniyor. Gayri Safi Yurti\u00e7i Has\u0131la ile birlikte t\u00fcketicilerin yapt\u0131\u011f\u0131 al\u0131\u015fveri\u015fler, in\u015faat s\u00f6zle\u015fmeleri, otomobil ihracat\u0131 ve di\u011fer b\u00fcy\u00fcme g\u00f6stergeleri ABD ekonomisinde ger\u00e7ek bir \u201cpatlama\u201d ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ayr\u0131ca ABD taraf\u0131ndan uygulanan g\u00fcmr\u00fck vergileri de daha elveri\u015fli bir i\u015f ortam\u0131 yarat\u0131yor.<\/p><div id=\"bghab-1477846413\" class=\"bghab-icerik-icine bghab-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6203283170189293\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-6203283170189293\" \ndata-ad-slot=\"7303146466\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>ABD\u2019nin ard\u0131ndan 12, 779 trilyon dolarl\u0131k de\u011feri ve y\u00fczde 25\u2019lik b\u00fcy\u00fcmesi ile ikinci s\u0131rada \u00c7in yer al\u0131yor. \u00c7in\u2019in ard\u0131ndan Almanya, \u0130ngiltere, Japonya, Fransa, Kanada, \u0130talya, Hindistan ve G\u00fcney Kore yer al\u0131yor. 830 milyar dolar ulusal marka de\u011ferinde her hangi bir b\u00fcy\u00fcme kaydetmeyen Rusya 18 s\u0131rada yer al\u0131yor.<\/p>\n<p><b>Balkanlar\u2019da durum ne?<\/b><\/p>\n<p>T\u00fcrkiye 2017 y\u0131l\u0131na g\u00f6re 10 puan d\u00fc\u015f\u00fc\u015fle 34. s\u0131rada. Ulusal marka de\u011feri 382 milyar dolar olan T\u00fcrkiye de y\u00fczde 33 oran\u0131ndan d\u00fc\u015f\u00fc\u015f kaydediyor. Yunanistan y\u00fczde 8 oran\u0131nda b\u00fcy\u00fcme ve 87 milyar dolar ulusal marka de\u011feri ile 59 yerde. Slovenya y\u00fczde 29 art\u0131\u015f ile 62. s\u0131rada yer al\u0131yor. Y\u00fczde 24 art\u0131\u015f oran\u0131 ile H\u0131rvatistan 77. s\u0131rada. S\u0131rbistan y\u00fczde 17 oran\u0131ndaki art\u0131\u015f\u0131 ile 80 yerde. Makedonya bu y\u0131l da Brand Finance\u2019\u0131n d\u00fcnyan\u0131n en pahal\u0131 ulusal marka de\u011feri s\u0131ralamas\u0131nda yer alm\u0131yor.<\/p>\n<p><b>Bulgaristan bu s\u0131ralamada hangi yerde?<\/b><\/p>\n<p>Verilere g\u00f6re, Bulgaristan\u2019\u0131n marka de\u011feri tam 54 milyar dolar. 2018 y\u0131l\u0131 i\u00e7in 100 \u00fclke s\u0131ralamas\u0131nda Bulgaristan ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 15 y\u00fckselerek 70. s\u0131raya ge\u00e7ti. 2017 y\u0131l\u0131nda ulusal marka de\u011feri 47 milyar dolar olan \u00fclkemiz 74 s\u0131rada yer al\u0131yordu. Bu y\u0131l Bulgaristan listede Guatemala ve Fas devletlerinin ard\u0131ndan s\u0131ralan\u0131yor.<\/p><div id=\"bghab-1334981441\" class=\"bghab-icerik-icine-10-paragraf bghab-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6203283170189293\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-6203283170189293\" \ndata-ad-slot=\"7303146466\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<div id=\"bghab-2997541996\" class=\"bghab-yazi-altinda bghab-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- bghaber-yaz\u0131-sonu -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6203283170189293\"\r\n     data-ad-slot=\"4222328180\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><br style=\"clear: both; display: block; float: none;\"\/>","protected":false},"excerpt":{"rendered":"<p>Bir \u00fclkenin de\u011feri ne kadard\u0131r hi\u00e7 d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc? \u0130ngiliz Brand Finance \u015firketi bu sorunun cevab\u0131n\u0131 getiriyor. Brand Finance, her y\u0131l \u00fclkeleri \u201cticari marka\u201d olarak s\u0131ral\u0131yor<\/p>\n","protected":false},"author":13,"featured_media":32519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9],"tags":[],"class_list":["post-32518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/pc2PfJ-8su","jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bghaber.org\/bghaber\/wp-content\/uploads\/2018\/10\/bg-bayrakl.jpg?fit=850%2C478&ssl=1","_links":{"self":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts\/32518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/comments?post=32518"}],"version-history":[{"count":0,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts\/32518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/media\/32519"}],"wp:attachment":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/media?parent=32518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/categories?post=32518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/tags?post=32518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}