{"id":29522,"date":"2018-04-12T10:00:50","date_gmt":"2018-04-12T07:00:50","guid":{"rendered":"http:\/\/www.bghaber.org\/bghaber\/?p=29522"},"modified":"2019-06-30T00:01:18","modified_gmt":"2019-06-29T21:01:18","slug":"bulgaristanin-reklami-icin-yaklasik-2-milyon-leva-ek-kaynak","status":"publish","type":"post","link":"https:\/\/www.bghaber.org\/bghaber\/bulgaristanin-reklami-icin-yaklasik-2-milyon-leva-ek-kaynak\/","title":{"rendered":"Bulgaristan\u2019\u0131n reklam\u0131 i\u00e7in yakla\u015f\u0131k 2 milyon leva ek kaynak"},"content":{"rendered":"<p>H\u00fck\u00fcmet, Ulusal Turizm Reklam\u0131 Program\u0131 Uygulama Plan\u0131\u2019n\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in Turizm Bakanl\u0131\u011f\u0131 b\u00fct\u00e7esine 1 680 000 milyon leva tutar\u0131nda ek bir kaynak aktar\u0131lmas\u0131 karar\u0131 ald\u0131.<\/p>\n<p>Program, mevsimselli\u011fin \u00fcstesinden gelmek i\u00e7in belirli turizm t\u00fcrleriyle birlikte k\u00fclt\u00fcrel ve tarihi turizmin s\u00fcrd\u00fcr\u00fclebilir geli\u015fimini ve tan\u0131t\u0131m\u0131n\u0131 \u00f6ng\u00f6rmekte. Bu, hedef kitleye ula\u015fmak i\u00e7in g\u00fcncel pazarlama ara\u00e7lar\u0131n\u0131n kullan\u0131m\u0131n\u0131 ve d\u00fcnyan\u0131n \u00f6nde gelen bas\u0131n kurulu\u015flar\u0131yla i\u015fbirli\u011fi yapmay\u0131 gerektirir.<\/p>\n<p>2017&#8217;de de son derece ba\u015far\u0131l\u0131 sonu\u00e7lar veren faaliyetler aras\u0131nda uluslararas\u0131 medya ve tur operat\u00f6rleri ile i\u015fbirli\u011fi i\u00e7inde ger\u00e7ekle\u015ftirilen \u00e7ok say\u0131da pazarlama kampanyas\u0131n\u0131n yan\u0131 s\u0131ra Bulgaristan&#8217;\u0131n uluslararas\u0131 pazarlarda tan\u0131t\u0131lmas\u0131 da bulunuyor.<\/p>\n<p>Resmi istatistikler, Ocak-Aral\u0131k 2017 d\u00f6neminde Bulgaristan&#8217;\u0131n yakla\u015f\u0131k 8,9 milyon yabanc\u0131 turist taraf\u0131ndan ziyaret edildi\u011fini g\u00f6steriyor. Bu, \u015fu ana kadar turizmde rekor y\u0131l\u0131 olan 2016\u2019n\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 7,6&#8217;l\u0131k bir art\u0131\u015f demektir. 2018\u2019in ilk sonu\u00e7lar\u0131 da iyimser &#8211; yabanc\u0131 turistler y\u0131l\u0131n ilk iki ay\u0131nda 2017 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 10,6 oran\u0131nda daha fazla.<\/p>\n<p>Turist say\u0131s\u0131ndaki art\u0131\u015f, uluslararas\u0131 turizmden elde edilen gelirleri de \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmaktad\u0131r. Bulgaristan Merkez Bankas\u0131 (BNB) verilerine g\u00f6re uluslararas\u0131 turizm gelirleri, Ocak-Aral\u0131k d\u00f6neminde yakla\u015f\u0131k 6,9 milyar leval\u0131k bir paya sahiptir. 2016 y\u0131l\u0131nda ayn\u0131 d\u00f6neme g\u00f6re art\u0131\u015f y\u00fczde 9,3&#8217;t\u00fcr. Yabanc\u0131 turistlerin say\u0131s\u0131na k\u0131yasla daha y\u00fcksek gelir elde edilmesi, \u00fcst s\u0131n\u0131f otellere ilginin artmas\u0131 y\u00f6n\u00fcnde bir e\u011filim g\u00f6sterir; bu da \u00fclkenin daha \u00fcst s\u0131n\u0131f turistleri \u00e7ekti\u011fine dair bir kan\u0131tt\u0131r.<\/p><div id=\"bghab-2442934203\" class=\"bghab-icerik-icine bghab-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6203283170189293\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-6203283170189293\" \ndata-ad-slot=\"7303146466\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>Son y\u0131llarda Turizm Bakanl\u0131\u011f\u0131, \u00e7ok temal\u0131 Euronews ve CNN televizyon kanallar\u0131 ile son derece ba\u015far\u0131l\u0131 kampanyalar ger\u00e7ekle\u015ftirdi, bu kampanyalar\u0131 \u00f6zellikle Avrupa&#8217;da olmak \u00fczere 40 milyondan fazla ki\u015fi izledi. Bu medya \u015firketleri arac\u0131l\u0131\u011f\u0131yla Bulgaristan&#8217;\u0131n reklam\u0131, bir turistin kal\u0131\u015f\u0131n\u0131n ortalama maliyetini artt\u0131rarak, \u00fclkemizi \u00f6nde gelen turistik destinasyonlara yerle\u015ftirme potansiyeli olan bir kitleye ula\u015f\u0131yor.<\/p>\n<p>Bu ve benzeri kampanyalar\u0131n uygulanmas\u0131n\u0131n, \u00e7e\u015fitli turizm \u00fcr\u00fcnlerine ve ciddi yat\u0131r\u0131m potansiyeline sahip bir \u00fclke olarak Bulgaristan&#8217;\u0131n olumlu imaj\u0131n\u0131n sa\u011flamla\u015ft\u0131r\u0131lmas\u0131na ve ulusal \u00f6l\u00e7ekte olumlu mali sonu\u00e7lara yol a\u00e7mas\u0131 beklenmektedir.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>K\u0131rcaali Haber<\/p><div id=\"bghab-3779735141\" class=\"bghab-icerik-icine-10-paragraf bghab-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6203283170189293\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-6203283170189293\" \ndata-ad-slot=\"7303146466\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<div id=\"bghab-3726104612\" class=\"bghab-yazi-altinda bghab-entity-placement\"><div class=\"bghab-adlabel\">Reklamlar<\/div><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- bghaber-yaz\u0131-sonu -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6203283170189293\"\r\n     data-ad-slot=\"4222328180\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><br style=\"clear: both; display: block; float: none;\"\/>","protected":false},"excerpt":{"rendered":"<p>H\u00fck\u00fcmet, Ulusal Turizm Reklam\u0131 Program\u0131 Uygulama Plan\u0131\u2019n\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in Turizm Bakanl\u0131\u011f\u0131 b\u00fct\u00e7esine 1 680 000 milyon leva tutar\u0131nda ek bir kaynak aktar\u0131lmas\u0131 karar\u0131 ald\u0131. Program,<\/p>\n","protected":false},"author":29,"featured_media":5831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[30],"class_list":["post-29522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultur-sanat","tag-bulgaristan"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bghaber.org\/bghaber\/wp-content\/uploads\/2013\/09\/bulgaristan-turizm-haritasi.jpg?fit=450%2C302&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/pc2PfJ-7Ga","_links":{"self":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts\/29522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/comments?post=29522"}],"version-history":[{"count":0,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts\/29522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/media\/5831"}],"wp:attachment":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/media?parent=29522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/categories?post=29522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/tags?post=29522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}