{"id":25211,"date":"2017-12-10T15:27:15","date_gmt":"2017-12-10T12:27:15","guid":{"rendered":"http:\/\/www.bghaber.org\/bghaber\/?p=25211"},"modified":"2019-07-10T18:00:12","modified_gmt":"2019-07-10T16:00:12","slug":"temizlik-cilesine-son-vermek-icin-yola-cikti","status":"publish","type":"post","link":"https:\/\/www.bghaber.org\/bghaber\/temizlik-cilesine-son-vermek-icin-yola-cikti\/","title":{"rendered":"Temizlik \u00e7ilesine son vermek i\u00e7in yola \u00e7\u0131kt\u0131"},"content":{"rendered":"<p>Sevginar Ba\u015ftekin, Bulgaristan g\u00f6\u00e7meni bir ailenin k\u0131z\u0131. 13 ya\u015f\u0131na kadar Bulgaristan\u2019da ya\u015fad\u0131. T\u00fcrkiye\u2019de geldi\u011finde Pertevniyal Lisesi\u2019ne girdi. O y\u0131llarda sabun \u00fcretimine merak sard\u0131. Kendi kendine denemeler yap\u0131yor, ara\u015ft\u0131r\u0131yordu. \u201cKimyager olmal\u0131y\u0131m\u201d diye d\u00fc\u015f\u00fcnd\u00fc ve \u0130stanbul Teknik \u00dcniversitesi Kimya B\u00f6l\u00fcm\u00fc\u2019ne birincilikle girdi.<\/p>\n<p>\u00d6\u011frenim hayat\u0131 boyunca hep \u00e7al\u0131\u015fkan ve merakl\u0131yd\u0131. Kendini hep laboratuvarlarda hayal ediyordu. Bu hayaline de okulu bitirir bitirmez kavu\u015ftu. \u00d6zel sekt\u00f6rde, T\u00fcrkiye\u2019nin \u00fcnl\u00fc bir laboratuvar zincirinde uzman olarak \u00e7al\u0131\u015fmaya ba\u015flad\u0131. Ancak yapmak istedikleri farkl\u0131yd\u0131 ve 2000\u2019li y\u0131llar\u0131n ba\u015f\u0131nda ortaklar\u0131yla birlikte ilk giri\u015fimini kurdu. T\u00fcrkiye\u2019de olmayan temizlik \u00fcr\u00fcnlerini \u00fcretme hevesiyle yola \u00e7\u0131kt\u0131.<\/p>\n<p>Hammaddeleri kendisi temin edip, form\u00fcller \u00fczerine \u00e7al\u0131\u015ft\u0131. Ve ilk \u00fcr\u00fcn\u00fc bir leke \u00e7\u0131kar\u0131c\u0131s\u0131 oldu. Bu \u00fcr\u00fcn ona \u00e7ok farkl\u0131 kap\u0131lar a\u00e7t\u0131. Yabanc\u0131 \u015firketler pe\u015fine d\u00fc\u015ft\u00fc. Bu \u00fcr\u00fcnle sa\u011flad\u0131\u011f\u0131 ba\u015far\u0131 ona g\u00fc\u00e7 verdi ve di\u011fer temizlik \u00fcr\u00fcnlerini de \u00fcretmeye ba\u015flad\u0131. T\u00fcrkiye ve Amerika\u2019da \u00f6d\u00fcller ald\u0131. Bir marka yaratt\u0131. Bu markayla T\u00fcrkiye\u2019nin \u00f6nde gelen market zincirlerine ula\u015ft\u0131. Yurtd\u0131\u015f\u0131na ihracat yapar hale geldi. Ancak \u00e7ok ortakl\u0131 yap\u0131 2008 y\u0131l\u0131nda Sevginar Ba\u015ftekin\u2019in hi\u00e7 tahmin etmeyece\u011fi bir bi\u00e7imde \u00e7\u00f6kt\u00fc.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>HER \u015eEY\u0130N\u0130 KAYBETT\u0130<\/strong><\/p><div id=\"bghab-3359651621\" class=\"bghab-icerik-icine bghab-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6203283170189293\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-6203283170189293\" \ndata-ad-slot=\"7303146466\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>\u0130lk \u015firketi \u00e7ok ortakl\u0131 bir aile \u015firketiydi ve \u015firketi iyi y\u00f6netememi\u015flerdi. Sevginar Ba\u015ftekin o d\u00f6nemde e\u015finden de ayr\u0131ld\u0131. \u0130ki \u00e7ocu\u011fuyla birlikte her \u015feye s\u0131f\u0131rdan ba\u015flad\u0131. \u0130lk \u015firketten elinde kalan yaln\u0131zca bir masa ve sandalyeydi. O ise \u201cbiz kez yapt\u0131ysam yine yapar\u0131m\u201d diye d\u00fc\u015f\u00fcnd\u00fc ve \u00e7al\u0131\u015fmaya ba\u015flad\u0131. 1K Kimya\u2019y\u0131 kurdu. Sevginar Ba\u015ftekin o g\u00fcnleri \u015f\u00f6yle anlat\u0131yor: \u201cKendim, k\u0131z\u0131m ve o\u011flum i\u00e7in \u00e7al\u0131\u015fmal\u0131yd\u0131m.<\/p>\n<p>\u00c7ok moralsiz ve dibe vurmu\u015f bir d\u00f6nem ge\u00e7irdim. Ama kendime olan inanc\u0131m ve g\u00fcvenim yeniden aya\u011fa kalkmam\u0131 sa\u011flad\u0131. Hayat\u0131mdaki ikinci i\u015f giri\u015fimime \u00e7ok darbeli ama deneyimli ba\u015flad\u0131m. Yaln\u0131zca \u00fcretimi iyi bilmenin yeterli olmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmi\u015ftim. 1K Kimya\u2019n\u0131n in\u015fas\u0131nda ge\u00e7mi\u015fte edinmi\u015f oldu\u011fum ac\u0131 tecr\u00fcbelerden fazlas\u0131yla ders ald\u0131m.<\/p>\n<p>\u015eunu biliyordum ki bir giri\u015fimci olarak Ar-Ge yapabilir ve en iyi \u00fcr\u00fcnleri \u00fcretebilirsiniz, geli\u015ftirdi\u011finiz ve tasarlad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnler Amerika\u2019da \u00f6d\u00fcl alabilir, d\u00fcnyan\u0131n pek \u00e7ok \u00fclkesindeki market raflar\u0131nda markan\u0131z ve \u00fcr\u00fcnleriniz y\u00fcz binlerce adet satabilir, ama \u015firket y\u00f6netmeyi bilmek \u00e7ok daha \u00f6nemli ve \u00e7ok daha zor.<\/p>\n<p>Yeni bir giri\u015fime ba\u015fl\u0131yorsan\u0131z ve \u00fcstelik kad\u0131nsan\u0131z, 10 parma\u011f\u0131n\u0131zda 10 de\u011fil 15 de de\u011fil, sonsuz marifetinizin olmas\u0131 gerekiyor. Daha \u00f6nce hem bir aile \u015firketi hem de d\u0131\u015far\u0131dan yabanc\u0131lar\u0131n ortak oldu\u011fu ayn\u0131 zamanda birden fazla farkl\u0131 \u00fcretim ve sat\u0131\u015f konusu ile i\u015ftigal eden bir \u015firketin be\u015f orta\u011f\u0131ndan biriydim.<\/p>\n<p>Kendi geli\u015ftirdi\u011fim temizlik \u00fcr\u00fcnlerinin \u00fcretiminden sorumlu \u00dcretim M\u00fcd\u00fcr\u00fc\u2019yd\u00fcm. \u00dcretim ve Ar-Ge\u2019de edindi\u011fim deneyim benim i\u00e7in i\u015f hayat\u0131nda b\u00fcy\u00fck bir veli nimet oldu. Halen kendi kurdu\u011fum firmada bizzat \u00fcretimin ba\u015f\u0131nday\u0131m. Her a\u015famay\u0131 denetliyorum, takip ediyorum\u201d<\/p><div id=\"bghab-4161992956\" class=\"bghab-icerik-icine-10-paragraf bghab-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6203283170189293\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-6203283170189293\" \ndata-ad-slot=\"7303146466\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>HAYAL\u0130M YEMYE\u015e\u0130L\u00a0<\/strong><strong>B\u0130R FABR\u0130KA<\/strong><\/p>\n<div class=\"adv-main-container collapsed-adv-area inlineAd\">\n<div class=\"adv-wrapper\"><strong>\u015eu an ka\u00e7 ki\u015fi \u00e7al\u0131\u015f\u0131yor \u015firketinizde?\u00a0<\/strong><\/div>\n<\/div>\n<p>60 ki\u015filik bir ekibimiz var. \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n y\u00fczde 50\u2019si kad\u0131n.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Cironuz ne kadar?<br \/>\n<\/strong>2017 y\u0131l\u0131na geldi\u011fimizde Eyl\u00fcl ay\u0131 itibariyle, ilk 8 ay i\u00e7in 15 milyon liral\u0131k ciro elde ettik.<\/p><div id=\"bghab-2594346525\" class=\"bghab-icerik-icine-15-paragraf bghab-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6203283170189293\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-6203283170189293\" \ndata-ad-slot=\"7303146466\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Bu y\u0131l Garanti Bankas\u0131, Ekonomist Dergisi ve KAG\u0130DER\u2019in yar\u0131\u015fmas\u0131nda Y\u0131l\u0131n Kad\u0131n Giri\u015fimcisi se\u00e7ildiniz.\u00a0Hayalleriniz nedir?<\/strong><\/p>\n<p>Markam HighGenic ile kad\u0131nlar\u0131n temizlik \u00e7ilesine son verecek, daha az yorulmalar\u0131n\u0131 ve kendilerine vakit ay\u0131rmalar\u0131n\u0131 sa\u011flayacak bir form\u00fcl geli\u015ftirmek i\u00e7in \u00e7ok uzun zamand\u0131r \u00e7al\u0131\u015f\u0131yorum. \u00c7\u00fcnk\u00fc evin temizli\u011fi ve d\u00fczeninden sorumlu bir kad\u0131n olarak hepimizin ya\u015fad\u0131\u011f\u0131 s\u0131k\u0131nt\u0131lar\u0131 \u00e7ok iyi biliyorum. Biz \u00e7al\u0131\u015fan kad\u0131nlar hafta sonu dinlenmek isterken, sabah\u0131n erken saatlerinde temizlik g\u00f6revi ile g\u00fcne ba\u015fl\u0131yoruz.<\/p>\n<p>Kendiniz i\u00e7in vakit kals\u0131n istersiniz ama o vakti bir t\u00fcrl\u00fc yetiremezsiniz. Bir kad\u0131n olarak keyif alarak ve kolayca hemen bitirebilece\u011fim temizli\u011fi hayal ettim hep. Kirleri, tozlar\u0131, mikroplar\u0131 hayat\u0131m\u0131zdan temelli \u00e7\u0131karamay\u0131z belki ama istedi\u011fimiz zaman onlar\u0131 uzakla\u015ft\u0131rman\u0131n en yeni metotlar\u0131n\u0131 ke\u015ffedebiliriz diye d\u00fc\u015f\u00fcnd\u00fcm. Ve y\u0131llard\u0131r \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131m form\u00fcl\u00fc sonunda buldum. Asl\u0131nda ke\u015ffetti\u011fim \u201cak\u0131ll\u0131 temizlik\u201d metoduydu.<\/p>\n<p>Ak\u0131ll\u0131 temizlik yani kal\u0131c\u0131 ve pratik temizlik. Bunun i\u00e7in de sadece gerekti\u011finde temizlik yapmak \u00fczere kullan\u0131lacak \u00e7ok ama\u00e7l\u0131 tek bir \u00fcr\u00fcne ihtiya\u00e7 vard\u0131. \u00c7\u0131kard\u0131\u011f\u0131m yeni \u00fcr\u00fcn\u00fcm silikonlu temizleyici kad\u0131nlar\u0131n kendine vakit ay\u0131rabilmesi i\u00e7in ak\u0131ll\u0131 temizli\u011fi \u00f6\u011freten bir form\u00fcl. Hayalim ise yemye\u015fil bir fabrika ve sadece do\u011fal ekolojik biyolojik kozmetik ve temizlik \u00fcr\u00fcnleri geli\u015ftirmek ve \u00fcretmek.<\/p><div id=\"bghab-97355456\" class=\"bghab-icerik-icine-20-paragraf bghab-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6203283170189293\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-6203283170189293\" \ndata-ad-slot=\"7303146466\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p><strong>Var m\u0131 b\u00f6yle \u00fcr\u00fcnleriniz?<\/strong><br \/>\nForm\u00fcl\u00fcn\u00fc kendi geli\u015ftirdi\u011fim ekolojik biyolojik oda kokusu T\u00dcB\u0130TAK\u2019tan proje deste\u011fi ald\u0131. Hen\u00fcz \u00fcretilmedi. \u00c7\u00fcnk\u00fc bu \u00fcr\u00fcnlerin \u00fcretim maliyeti \u00e7ok y\u00fcksek. Sat\u0131\u015f\u0131 da \u00e7ok y\u00fcksek ve T\u00fcrkiye\u2019de t\u00fcketim bu konuda yeteri kadar bilin\u00e7li de\u011fil, talep az. Ama ileride bunu mutlaka yapmak istiyorum.<\/p>\n<p><strong>Markan\u0131z\u0131n logosunda siz mi vars\u0131n\u0131z?<br \/>\n<\/strong>Evet. Logoda benim siluetimin oldu\u011fu marka kullanma fikrimiz 2011 y\u0131l\u0131nda \u00fcr\u00fcnlerimizi ve markam\u0131z\u0131 farkl\u0131la\u015ft\u0131rma d\u00fc\u015f\u00fcncesinin yan\u0131nda esas ama\u00e7 \u00fcr\u00fcn\u00fcn arkas\u0131nda bir kad\u0131n oldu\u011funu, \u00fcr\u00fcn\u00fc tasarlayan, geli\u015ftiren kimyager ve ger\u00e7ek bir kad\u0131n oldu\u011funu vurgulamak istedik. Her \u015feyi ile \u00fcr\u00fcnlerimizin arkas\u0131nda oldu\u011fumu vurgulamak istedik.<\/p>\n<p><strong>Neler \u00fcretiyorsunuz?<\/strong><br \/>\nTemizlik i\u00e7in \u00e7ok \u00e7e\u015fitli \u00fcr\u00fcnler. Ancak hemen hemen hepsinde bir yenilik var. Leke \u00e7\u0131kar\u0131c\u0131dan, \u00f6d\u00fcl de ald\u0131\u011f\u0131m\u0131z silikonlu temizleyiciye kadar. 2016 y\u0131l\u0131nda silikonlu temizleyici \u00fcr\u00fcn\u00fcm\u00fcz\u00fc t\u00fcm marketlerde ve sekt\u00f6rde kategori yapt\u0131\u011f\u0131m\u0131z gibi bu y\u0131l ba\u015flad\u0131\u011f\u0131m\u0131z ve piyasaya s\u00fcrer s\u00fcrmez yine \u00e7ok ilgi ve be\u011feni alan \u2018Sirkelim\u2019 gibi do\u011fal i\u00e7erikli ve organik \u00e7ok ama\u00e7l\u0131 temizleyici \u00fcr\u00fcnlerimizin \u00e7e\u015fidini 2018 y\u0131l\u0131nda artt\u0131raca\u011f\u0131z. Yeni \u00fcr\u00fcnlerimiz 2018\u2019de \u00e7\u0131kacak.<\/p>\n<p><strong>Silikonlu \u00fcr\u00fcn\u00fcn di\u011fer \u00fcr\u00fcnlerden fark\u0131 ne?<\/strong><br \/>\nBu \u00fcr\u00fcn su tutmayan, kirlenmeyi de geciktiren bir \u00fcr\u00fcn. Temizlik yapan kad\u0131nlar i\u00e7in efsane bir \u00fcr\u00fcn oldu diyebilirim.<\/p>\n<p><strong>\u0130hracat\u0131n\u0131z nas\u0131l?<\/strong><br \/>\n2018 y\u0131l\u0131n\u0131n en \u00f6nemli hedeflerinin ba\u015f\u0131nda ihracat\u0131 artt\u0131rmak ve markam\u0131z\u0131 d\u00fcnya market raflar\u0131na konumland\u0131rmak geliyor. Fuarlara kat\u0131laca\u011f\u0131z bunun i\u00e7in.<\/p><div id=\"bghab-2863422356\" class=\"bghab-icerik-icine-25-paragraf bghab-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6203283170189293\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-6203283170189293\" \ndata-ad-slot=\"7303146466\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.hurriyet.com.tr\/temizlik-cilesine-son-vermek-icin-yola-cikti-40672491\">Video&#8217;yu izlemek i\u00e7in t\u0131klay\u0131n\u0131z&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Elif Ergu, H\u00fcrriyet<\/p>\n<div id=\"bghab-697738136\" class=\"bghab-yazi-altinda bghab-entity-placement\"><div class=\"bghab-adlabel\">Reklamlar<\/div><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- bghaber-yaz\u0131-sonu -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6203283170189293\"\r\n     data-ad-slot=\"4222328180\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><br style=\"clear: both; display: block; float: none;\"\/>","protected":false},"excerpt":{"rendered":"<p>Sevginar Ba\u015ftekin, Bulgaristan g\u00f6\u00e7meni bir ailenin k\u0131z\u0131. 13 ya\u015f\u0131na kadar Bulgaristan\u2019da ya\u015fad\u0131. T\u00fcrkiye\u2019de geldi\u011finde Pertevniyal Lisesi\u2019ne girdi. O y\u0131llarda sabun \u00fcretimine merak sard\u0131. Kendi kendine<\/p>\n","protected":false},"author":29,"featured_media":25212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-25211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bghaber.org\/bghaber\/wp-content\/uploads\/2017\/12\/sevginar-bastekin-bulgaristan-gocmeni-ailenin-kizi.jpg?fit=590%2C332&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/pc2PfJ-6yD","_links":{"self":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts\/25211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/comments?post=25211"}],"version-history":[{"count":0,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts\/25211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/media\/25212"}],"wp:attachment":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/media?parent=25211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/categories?post=25211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/tags?post=25211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}