{"id":23228,"date":"2017-05-27T15:18:08","date_gmt":"2017-05-27T12:18:08","guid":{"rendered":"http:\/\/www.bghaber.org\/bghaber\/?p=23228"},"modified":"2017-05-27T15:18:08","modified_gmt":"2017-05-27T12:18:08","slug":"avrupaya-130-yil-sonra-geri-dondu","status":"publish","type":"post","link":"https:\/\/www.bghaber.org\/bghaber\/avrupaya-130-yil-sonra-geri-dondu\/","title":{"rendered":"Avrupa\u2019ya 130 y\u0131l sonra geri d\u00f6nd\u00fc"},"content":{"rendered":"

1836 y\u0131l\u0131nda Balat\u2019ta temelleri at\u0131lan Beyaz F\u0131r\u0131n, Avrupa yakas\u0131ndan 130 y\u0131l \u00f6nce \u00e7\u0131kt\u0131. Marka, \u0130stanbul\u2019un Avrupa yakas\u0131ndaki ilk \u015fubesini Etiler\u2019de a\u00e7t\u0131. Ni\u015fanta\u015f\u0131 ve Atak\u00f6y\u2019de f\u0131rsatlar\u0131 de\u011ferlendirecek olan Beyaz F\u0131r\u0131n, 5 y\u0131l i\u00e7inde Avrupa \u00fclkelerine de a\u00e7\u0131lma planlar\u0131 yap\u0131yor<\/h2>\n

T\u00fcrkiye\u2019nin en k\u00f6kl\u00fc f\u0131r\u0131n ve pastac\u0131l\u0131k markalar\u0131ndan Beyaz F\u0131r\u0131n\u2019\u0131n kurulu\u015fu 1836 y\u0131l\u0131na dayan\u0131yor. Balat\u2019taki Bulgar\u2019\u0131n F\u0131r\u0131n\u0131 olarak bilinen k\u00fc\u00e7\u00fck bir d\u00fckkanla yola \u00e7\u0131kan Beyaz F\u0131r\u0131n\u2019\u0131n ba\u015f\u0131nda bug\u00fcn ailenin 5\u2019inci ku\u015fak temsilcisi Nathalie Stoyanof Suda bulunuyor. Suda, bir yandan markay\u0131 b\u00fcy\u00fctme bir yandan da Avrupa<\/a>\u2019ya ta\u015f\u0131ma planlar\u0131 yap\u0131yor. \u0130stanbul<\/a>\u2019un Avrupa yakas\u0131ndaki ilk \u015fubesini Etiler<\/a>\u2019de a\u00e7an Beyaz F\u0131r\u0131n, Ni\u015fanta\u015f\u0131 ve Atak\u00f6y b\u00f6lgelerinde de f\u0131rsatlar\u0131 de\u011ferlendirecek. Bir di\u011fer hedef de mutlaka Balat\u2019a geri d\u00f6nmek.<\/p>\n

Y\u00fczde 40 b\u00fcy\u00fcyecek<\/strong><\/p>\n

\u0130stanbul\u2019un Avrupa yakas\u0131nda ilk ma\u011fazas\u0131n\u0131 130 y\u0131l sonra Etiler\u2019de 10 milyon TL\u2019lik bir yat\u0131r\u0131mla a\u00e7t\u0131klar\u0131n\u0131 Stoyanof Suda, \u201cYerinde \u00fcretim ilkesinden taviz vermeyerek g\u00fcnl\u00fck, taze ve katk\u0131s\u0131z \u00fcr\u00fcn sunarak t\u00fcketici ile g\u00fcven ili\u015fkisini s\u00fcrd\u00fcren Beyaz F\u0131r\u0131n, do\u011fdu\u011fu yere \u0130stanbul\u2019un Avrupa yakas\u0131na Etiler\u2019de a\u00e7t\u0131\u011f\u0131 \u015fubesiyle geri d\u00f6nd\u00fc. Paris<\/a> ve Londra<\/a> ba\u015fta olmak \u00fczere Avrupa\u2019da da yeni \u015fubeler a\u00e7arak T\u00fcrk lezzetlerini yurt d\u0131\u015f\u0131nda da markala\u015ft\u0131rmay\u0131 hedefliyoruz\u201d dedi.<\/p>\n

Uygun lokasyon bulmalar\u0131 durumunda\u00a0 3 y\u0131l i\u00e7inde 4 yeni \u015fube a\u00e7may\u0131 planlad\u0131klar\u0131n\u0131 s\u00f6yleyen Nathalie Stoyanof Suda, \u201cDo\u011fru lokasyon aray\u0131\u015f\u0131nday\u0131z. 10 y\u0131l i\u00e7inde 7 yeni ma\u011faza a\u00e7ma plan\u0131m\u0131z var. Yeni \u015fubelerin her birine f\u0131r\u0131n ve pastane konseptinde 1.5-3.5 milyon TL, Brasserie konseptine 4-8 milyon TL aras\u0131nda yat\u0131r\u0131m yapaca\u011f\u0131z. \u00d6n\u00fcm\u00fczdeki 5 sene i\u00e7in \u0130stanbul d\u0131\u015f\u0131nda b\u00fcy\u00fcme hedefimiz yok. 2018\u2019in ikinci yar\u0131s\u0131ndan sonra hedeflerimizi revize edebiliriz\u201d diye konu\u015ftu.<\/p>\n

7 \u015fube ile 41 milyon TL ciro yapmay\u0131 hedeflediklerini de s\u00f6zlerine ekleyen Nathalie Stoyanof Suda, \u201cBu rakam, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 40\u2019l\u0131k bir b\u00fcy\u00fcmeyi ifade ediyor. Biz 7 \u015fube ile 50-60 \u015fubesi olanlar\u0131n yapt\u0131\u011f\u0131 ciroyu yap\u0131yoruz\u201d de\u011ferlendirmesini yapt\u0131.<\/p>