{"id":13121,"date":"2015-01-15T12:56:17","date_gmt":"2015-01-15T10:56:17","guid":{"rendered":"http:\/\/www.bghaber.org\/bghaber\/?p=13121"},"modified":"2015-01-15T12:56:17","modified_gmt":"2015-01-15T10:56:17","slug":"biranin-yolu-stara-zagoradan-geciyor","status":"publish","type":"post","link":"https:\/\/www.bghaber.org\/bghaber\/biranin-yolu-stara-zagoradan-geciyor\/","title":{"rendered":"Biran\u0131n yolu Stara Zagora\u2019dan ge\u00e7iyor"},"content":{"rendered":"<p><b>Stara Zagora, \u0131hlamurlar \u015fehri olarak biliniyor. Onun d\u0131\u015f\u0131nda bu \u015fehir, biran\u0131n mekan\u0131 da say\u0131l\u0131r. Bulgaristan\u2019\u0131n en eski ve en b\u00fcy\u00fck bira fabrikalar\u0131ndan biri burada bulunuyor. Fabrikaya ba\u011fl\u0131 olu\u015fturulan Bira M\u00fczesi ise, \u015fehrin en \u00e7ok ziyaret edilen atraksiyonu haline geldi.<\/b><b>Bira \u00fcretim \u00fcnitelerini gezmek, m\u00fcze sergisini g\u00f6rmek, \u00fclkenin en \u00fcnl\u00fc markalar\u0131ndan birinin nas\u0131l haz\u0131rland\u0131\u011f\u0131n\u0131 g\u00f6rmek, kehlibar renkli i\u00e7ece\u011fi sevenler i\u00e7in cazip bir g\u00fczergah oluyor. Neden mi?Turun sonundan ba\u015flamak gerekirse, burada ziyaret\u00e7ilere yerli \u00fcretim biradan f\u0131\u00e7\u0131lardan i\u00e7ecek ikram ediliyor.<\/b><\/p>\n<p>Ma\u011fazalarda sunulmayan ve sadece orada ziyaret\u00e7ilere ikram edilen olgunla\u015fmama\u0131\u015f ham bira da sadece burada i\u00e7ilebilir. Ancak, biran\u0131n k\u00f6p\u00fckl\u00fc ferahl\u0131\u011f\u0131n\u0131 tatmadan \u00f6nce, Stara Zagora\u2019da bira \u00fcretimin tarih\u00e7esini anlataca\u011f\u0131z.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/static.bnr.bg\/gallery\/92\/92cf0a91b9683b16c15ed5e7a9cd4c91.jpg?w=640\" alt=\"1902 y\u0131lki bira fabrikas\u0131.\" \/>1902 y\u0131l\u0131nda gen\u00e7 doktor Konstantin Kojuharov yurtd\u0131\u015f\u0131ndan d\u00f6n\u00fcyor ve \u201cB\u0131da\u015ftnost\u201d adl\u0131 ilk bira fabrikas\u0131n\u0131 kuruyor. \u00c7ek d\u00fczenine g\u00f6re kurulan \u00fcretim tesisi, ilk ba\u015flang\u0131\u00e7ta parlak d\u00f6nem ya\u015f\u0131yor, daha sonra iflas ediyor.1921 y\u0131l\u0131nda Zlatevi karde\u015fler \u201cTrakya\u201d A\u015e \u015firketini kuruyor ve Bulgaristan\u2019\u0131n d\u00f6rt bir yan\u0131ndan hissedarlar\u0131n g\u00fcc\u00fcn\u00fc birle\u015ftiriyor.\u00a0 Fabrika inan\u0131lmaz ba\u015far\u0131lara imza at\u0131yor. \u00dcretilen i\u00e7ki k\u0131sa s\u00fcrede t\u00fcm G\u00fcney Bulgaristan pazarlar\u0131na yay\u0131l\u0131yor, k\u0131sa s\u00fcrede favori oluyor. Rak\u0131 ve \u015farap tercih eden Bulgarlar bira tad\u0131na al\u0131\u015f\u0131yor. Burada da kaderin yazg\u0131s\u0131 kendini g\u00f6steriyor.Birinci D\u00fcnya Sava\u015f\u0131ndan sonra bira fabrikas\u0131 \u00fcretimi durduruyor, makineler sat\u0131l\u0131yor. Bina depoya d\u00f6n\u00fc\u015f\u00fcyor, \u00e7evresi ise bu\u011fdayla ekiliyor. 20.asr\u0131n 50\u2019li y\u0131llar\u0131na kadar bu b\u00f6yle devam ediyor. Sosyalist d\u00f6nemde eski bira fabrikas\u0131n\u0131n yerine \u201cZagorka\u201d ad\u0131 verilen yeni bir fabrika kuruluyor. \u015eehir sakinleri yeni edinime \u00e7ok seviniyor. Daha ilk aylar\u0131nda fabrika piyasay\u0131 resmen istila ediyor ve bir iki ayda 10 milyon litre bira \u00e7\u0131kar\u0131yor. Ondan sonraki y\u0131llarda \u00fcretim kat, kat art\u0131yor.<\/p>\n<p>Bug\u00fcn \u201cZagorka\u201d, Hollanda\u2019n\u0131n \u00fcnl\u00fc \u201cHaineken\u201d firmas\u0131n\u0131n bir yan i\u015fletmesi oldu. G\u00fcn\u00fcm\u00fczde de \u201cZagorka\u201d en \u00e7ok tercih edilen markalardan biri.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/static.bnr.bg\/gallery\/3b\/3b07055af3aeddccba835ec1280b4b9f.jpg?w=640\" alt=\"XX. asr\u0131n 60'l\u0131 y\u0131llar\u0131nda \" \/><\/p>\n<p>\u00dclkede sertifikal\u0131 tek Bira M\u00fczesinde ne var? M\u00fcze sorumlusu Svetla Dimitrova anlat\u0131yor:<\/p><div id=\"bghab-2595542717\" class=\"bghab-icerik-icine bghab-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6203283170189293\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-6203283170189293\" \ndata-ad-slot=\"7303146466\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>\u201cMarkan\u0131n kurucular\u0131ndan baz\u0131lar\u0131n\u0131n resimleri ve \u00f6zel e\u015fyalar\u0131 var. \u00d6zel bir vitrinde muhafaza ediliyor. Ge\u00e7mi\u015fte etiketlerin nas\u0131l oldu\u011funu g\u00f6rmek m\u00fcmk\u00fcn. Eski cam \u015fi\u015feler de burada sergileniyor. \u201cB\u0131da\u015ftnost\u201d markal\u0131 ilk biran\u0131n \u015fi\u015fesi de m\u00fczede var. \u00dclkenin ilk bira ustas\u0131 Andrey Bra\u015favanov\u2019un kitapl\u0131\u011f\u0131ndan eserler m\u00fczede sergileniyor. T\u00fcm \u00fcr\u00fcnlerin test edildi\u011fi eski laboratuvar aletleri de te\u015fhir ediliyor. B\u00fcy\u00fck ilgi g\u00f6r\u00fcyor sergi. Cuma, Cumartesi, Pazar g\u00fcnleri Japonya, \u0130ngiltere, ABD, Almanya, Hollanda, Rusya\u2019dan ziyaret\u00e7iler geliyor\u201d. M\u00fcze y\u0131lda 2 000 turist taraf\u0131ndan ziyaret ediliyor. 130 eserin bulundu\u011fu m\u00fcze gezildikten sonra, her ziyaret\u00e7iye sempatik bir hediye veriliyor. Turistlere, bira d\u00fcnyas\u0131na yolculuklar\u0131n\u0131 hat\u0131rlatacak \u201cZagorka\u201d markal\u0131 bir bardak sunuluyor.<\/p>\n<p>T\u00fcrk\u00e7esi: Sevda D\u00fckkanc\u0131<\/p>\n<div id=\"bghab-3767903533\" class=\"bghab-yazi-altinda bghab-entity-placement\"><div class=\"bghab-adlabel\">Reklamlar<\/div><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- bghaber-yaz\u0131-sonu -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6203283170189293\"\r\n     data-ad-slot=\"4222328180\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><br style=\"clear: both; display: block; float: none;\"\/>","protected":false},"excerpt":{"rendered":"<p>Stara Zagora, \u0131hlamurlar \u015fehri olarak biliniyor. Onun d\u0131\u015f\u0131nda bu \u015fehir, biran\u0131n mekan\u0131 da say\u0131l\u0131r. Bulgaristan\u2019\u0131n en eski ve en b\u00fcy\u00fck bira fabrikalar\u0131ndan biri burada bulunuyor.<\/p>\n","protected":false},"author":13,"featured_media":13122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-13121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bghaber.org\/bghaber\/wp-content\/uploads\/2015\/01\/stara-zagora.jpg?fit=850%2C478&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/pc2PfJ-3pD","_links":{"self":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts\/13121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/comments?post=13121"}],"version-history":[{"count":0,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/posts\/13121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/media\/13122"}],"wp:attachment":[{"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/media?parent=13121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/categories?post=13121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bghaber.org\/bghaber\/wp-json\/wp\/v2\/tags?post=13121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}